Privacy Policy

This Privacy Notice (“Notice”) explains how Peak Dental Utah (“Peak Dental,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information, as well as your choices and rights regarding that information.

This Notice does not apply to protected health information (PHI) that we collect in connection with providing dental care. PHI is governed by our HIPAA Notice of Privacy Practices, available in our office and linked in the footer of our website. This Notice also does not cover employment-related data, which is subject to a separate notice.

Effective Date: November 1, 2025
Last Updated: November 1, 2025

Information We Collect

We collect information in the following ways:

Directly from you – such as when you schedule an appointment, fill out a contact form, text or call us, or subscribe to our communications.
Automatically – through cookies, pixels, and analytics tools when you visit our website.
From third-party sources – such as referral partners, marketing vendors, payment processors, and social media platforms.

Examples of Data We Collect

Context	Examples of Personal Data	Purpose
Appointments & Inquiries	Name, email, phone number, reason for visit	Schedule and manage appointments; send confirmations and reminders
Payments	Billing name, address, card details (processed securely by our payment provider)	Process payments and refunds
Customer Service	Call, text, or chat records	Training, quality assurance, and responding to inquiries
Website Use	IP address, browser type, device identifiers, pages visited	Website performance, analytics, and security
Marketing & Advertising	Cookie identifiers, click history, engagement with emails	Measure and improve campaigns; deliver relevant ads
Testimonials/Reviews	Comments, name (if provided)	Display feedback (with permission)
Job Applicants	Resume, contact info, work history	Evaluate candidates and comply with employment laws

We may create aggregated or de-identified data for analytics or operational purposes. We do not attempt to re-identify such data.

How We Use Your Information

We use your personal information to:

Provide, schedule, and manage dental and consultation appointments
Operate and improve our website and services
Communicate with you about appointments, billing, and updates
Send promotional messages (with your consent where required)
Process payments and prevent fraud
Conduct analytics to improve patient experience
Comply with legal and regulatory obligations
Enforce our agreements and protect rights, safety, and property

Protected health information is used only in accordance with our HIPAA Notice of Privacy Practices.

How We Share Information

We may share your personal information with:

Service providers – including web hosting, analytics, marketing, communications, and payment processing vendors, under agreements limiting use to our instructions.
Professional advisors – such as accountants, auditors, and attorneys.
Business transfers – if Peak Dental is involved in a merger, acquisition, or asset sale.
Legal and safety purposes – to comply with law or protect rights, property, or safety.
Public feedback – when you voluntarily submit testimonials or reviews.
With your consent or direction – such as referrals to another healthcare provider.

We do not sell personal information for money. However, some analytics or advertising technologies on our site may be considered “sharing” under state privacy laws (see Your Choices below).

Your Choices & Rights

Cookies and Targeted Advertising

You can manage cookies through your browser settings or through our Your Privacy Choices link located in the footer.
We honor Global Privacy Control (GPC) signals where required by law for browser-based opt-out. The signal applies only to the browser/device sending it.

Email & Text Communications

Emails: Click unsubscribe in any marketing email. Service-related messages (like appointment reminders) may still be sent.
Text messages: Reply STOP to opt out of promotional texts. Message and data rates may apply. We never sell or share your number for third-party marketing.

Access, Correction, and Deletion

Depending on your state (e.g., California, Colorado, Connecticut, Utah, or Virginia), you may have the right to:

Request access to your personal data
Request correction of inaccurate information
Request deletion of personal data
Opt out of targeted advertising

Submit requests via the Contact Us section below. We may need to verify your identity. You can also authorize an agent to submit a request on your behalf as permitted by law.

How We Protect & Retain Data

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

If you create an account, you are responsible for maintaining the confidentiality of your credentials.

We retain personal information only as long as necessary for the purposes described in this Notice or as required by law (e.g., recordkeeping or tax obligations).

Third-Party Websites and Apps

Our website may contain links to third-party sites or applications that we do not control. Their privacy practices are governed by their own notices. Please review those policies before submitting personal information.

Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children online. If you believe a child has submitted information, contact us so we can delete it.

Changes to This Notice

We may update this Notice periodically. Updates will be posted on this page with a new “Last Updated” date. If we make material changes, we may provide additional notice.

Contact Us

If you have questions, requests, or complaints regarding this Privacy Notice or our privacy practices, contact us at:

Peak Dental Utah
Attn: Privacy Office
5872 900 E #252
Murray, UT 84107
Phone: (801) 278-3214
Email: info@peakdentalutah.com

If you need this Notice in an alternative format due to a disability, please contact us using the methods above.

Additional Information for California Residents

Under the California Consumer Privacy Act (as amended by the CPRA), California residents have additional rights.

Categories Collected and Disclosed

We collect and disclose the following categories of personal information for business purposes:
Identifiers, customer records, commercial information, internet or electronic activity, geolocation data, audio/electronic information, inferences, and limited protected classification characteristics.
We share these categories with service providers, analytics partners, and professional advisors. We do not sell personal information for monetary compensation.

Sensitive Information

If we collect sensitive personal information (such as payment card data or precise location), it is used only for permitted purposes—such as completing transactions, ensuring security, or complying with law. We do not use sensitive personal information to infer characteristics about you.

California Privacy Rights

You have the right to:

Know, access, and receive a copy of your personal information
Correct inaccurate personal information
Request deletion of your personal information
Opt out of the “sharing” of personal information for targeted advertising
Not be discriminated against for exercising your rights

To submit a request, use the Contact Us details above or click the Your Privacy Choices link in the website footer.
If your request is denied, you may appeal by emailing info@peakdentalutah.com with the subject “Privacy Appeal.”

Notice of Financial Incentive

If we offer a promotion or referral program involving personal information, we will describe its material terms when you sign up, including how to withdraw participation.

SMS/Text Messaging Disclosure

By providing your mobile number and opting in, you consent to receive appointment confirmations, reminders, and promotional texts from Peak Dental Utah.
Consent is not required to receive services. Message and data rates may apply. Reply STOP to cancel and HELP for assistance.
We do not sell or share your number with third parties for their own marketing purposes. We may share it with vendors who help deliver our text messaging services.

State-Specific Disclosures

Residents of Utah, Colorado, Connecticut, and Virginia have similar privacy rights (access, correction, deletion, and opt-out of targeted advertising). You can exercise these rights through the Contact Us section or the Your Privacy Choices link in our footer.

HIPAA Notice of Privacy Practices

When we collect or maintain protected health information (PHI) as part of your dental care, that information is governed by our HIPAA Notice of Privacy Practices, available in our office and in the website footer.